How long has it been since you last evaluated the usability of your website? In order to promote your business online, are you receiving enough clicks? The moment has come to upgrade the design of your website if you feel there is space for improvement.
With the rise of the Internet, it is crucial for businesses to have a professionally designed website. Our web designers are here to help with that. If you’re looking for web development in top calgary web designers, look no further than an award-winning agency. Their certified web design specialists know what they’re doing, and they consistently produce stunning web designs. However, not every web design requires this level of dedication.
However, remember the following.
Web design entails a lot more than just creating eye-catching animations and hero sections. In the end, it’s a combination of art and science meant to keep people on your page. This is why it’s so important to think about the user journey, content, messaging, and more when making design changes.
If you want to know how to make your site more attractive, this is the guide for you. Shall we begin?
A Guide to Better Website Design: 10 Pointers
Sites that consistently rank well share many characteristics. While some of their designers may choose to keep some practices under wraps, others are widely used on the web. We thought it would be helpful to compile a list of the most important things to keep in mind when designing and optimizing your website.
1. Make Consistent Updates to Your Content
The content that is dynamic on a website will undergo periodic updates. Customers may become dissatisfied if you don’t keep them informed of any changes, such as price changes for your services. If your website has a blog, you should update it regularly with new posts to draw in new readers and maintain the interest of your current audience.
Quality content is king when it comes to search engine optimization (SEO). When your site ranks higher on Google and other search engines, more people will see it. It goes without saying that you should study up on SEO strategies that pertain to content and implement them on your site.
2. Incorporate Messages Urging Action
A message that instructs the visitor on what to do next is known as a call-to-action (or CTA). Particularly for marketing sites with well-defined objectives, they are an integral aspect of numerous pages. In order to maximize the number of PDF brochure downloads, for instance, it is recommended to strategically place the “Download Now” call-to-action (CTA) on the page.
3. Design an Easy-to-Navigate Interface
It is critical that site visitors can always find their way around and go to other sections of the site. You can claim that your site’s navigation is user-friendly if visitors can easily access the pages they desire through the available menus and other interactions. Making sure people can easily find the information they need begins with creating and reviewing your site map.
4. Use eye-catching pictures or video to break up the text.
Envision a website that, when loaded, consists entirely of word after word, with no breaks in between or other visual elements to pique your interest. Reading all the time is difficult on the eyes and takes up too much of our time. That is why it is essential for every contemporary website to incorporate captivating visual content like images, videos, and infographics into various sections of the page.
5. Make Your Page Load Faster
Internet users become increasingly impatient with the passing of time. Loading even a single picture used to take what felt like an eternity. These days, people expect websites to load in under three seconds or face serious consequences. Website visitors are more inclined to leave without interacting with your content, and search engines will punish you for poor performance.
Website optimization involves making use of clean code and content that loads quickly. It is highly recommended to select a dependable and speedy hosting provider for this.
As you construct your website with the drag-and-drop editor, Webflow handles this automatically by producing well-written code. It goes without saying that there are a number of guidelines and standards for website development that must be followed in order to guarantee the highest quality code.
On top of that, it provides its own hosting service, which guarantees incredibly fast website loading times.
6. Address Your 404 Errors
When a page cannot be located, the now-famous 404 error message is shown. You can prevent this from happening by automatically redirecting such pages to your homepage or other relevant ones.
Use your website’s Google Search Console to check for 404 pages. If you want to know which pages returned 404 errors, you can access the list in your Google Search Console account. Locate Crawl Errors by navigating to Diagnostics. Pressing the “Not Found” button brings up a list of URLs that have returned a 404 error.
7. Make Your Headings Stand Out
Use headings, with H1 being the primary heading, to organize the content and structure of your web pages. Subheadings are provided by the headings. There are two purposes to this. One benefit is that it’s visually appealing, which makes it easier for site visitors to skim for the information they need. Second, it improves the readability of your content, which helps search engines to rank it higher.
8. Develop Content for Your Desired Readership
One of the most important aspects of improving a website’s design is writing content for it. This is where the services of expert copywriters and content creators can be invaluable. Most importantly, the content must provide useful information. You can better communicate with the user if the language on your site is tailored to their target audience. Connecting with your audience is made easier with great content.
Incorporating targeted keywords into the text can enhance the content’s visibility in search engine results, which is another important aspect of content optimization.
9. Make Your Website Mobile-Friendly and Responsive
Your website must be responsive now more than ever before as mobile traffic gradually overtakes desktop users. Users on mobile and tablet devices will find your site much easier to navigate after this. Google has once again decided to step in and penalizes any website that isn’t mobile-friendly.
When it comes to creating mobile-friendly websites, Webflow is second to none. See how your site will appear on various screen sizes with the help of the Webflow Designer. If anything doesn’t fit, you can fix it right away.
10. Predictive Page Structure Must Be Maintained
In a predictive page structure, the sections always appear in the same places and the overall layout is consistent across all pages. You should strive for consistency in many areas, such as the arrangement of images and the style of page headers. In this approach, even after leaving the landing page, visitors will know exactly where to look for specific pieces of information.